Foundation of Beauty

by Jessica on April 15, 2013

emaniMichelleGrowing up I never really wore makeup. My Mother is beautiful and always glowed with natural beauty. She never paid much mind to the need to make herself look better for someone else’s benefit, and shined with her own light of beauty from within. I grew up with a similar outlook on makeup and its need for application. Because of this, I matured not knowing much about it, its process, or colors that work best for me.

I have always had sensitive skin. From a young age, my mom used special soaps and detergents because I was prone to eczema and allergic reactions. It wasn’t until long after I left home that I started meeting women with a flair for makeup artistry and I realized that it wasn’t about making myself up for someone else, but about creating the best me for me. With a new motivation, I set out to be the best me I could. I bought books, countless shades of eye shadow, and various types of eyeliner to find the best look for my unique skin type and facial structure. In front of the mirror I laughed at myself; I felt like a 2-year-old painting a picture. It just didn’t work for me. I couldn’t understand why I was having such a hard time. Not only was I terrible at general application, but some products were reacting badly with my skin. I had reactions to several eye liners – some as small as watering eyes while others were allergic reactions similar to pink eye. I was sick of it, but still shoved forward with determination to show my best face forward. I tested a lot of different cosmetics, but found the best way to master my sensitive skin problem was to constantly change, forever on the hunt for that one product line that I could trust and rely on.

emaniexpopicBeing an environmentalist and animal advocate, I have always tried to make the best effort to have the smallest impact on my planet. Because of this, I was excited to go to the Natural Products Expo and have the chance to sample the diverse cosmetic companies on the exhibitor list with hopes that I would find a product line perfect for me. I was surprised there were so many, so I decided to do research and make a list. The list was extensive and detailed, but after my investigation the company I was most excited about was Emani. Their press release read: “EMANI is a revolutionary line of professional-grade, high-quality natural vegan make-up designed for the fashion-forward, eco-conscious, every-day woman who’s just as passionate about her Louboutins as she is about recycling.” I stopped short. THIS WAS ME!

I made an appointment to have an interview with Michelle, the creator of Emani, to discuss their products and history. We had a wonderful conversation. She was a warm, open person; I felt like I had known her for years. We talked about the chemical composition of most cosmetics and that most women use 12 personal care products, per day, which exposes them to up to 126 chemical ingredients. I appreciated that Emani uses their own formulation of minerals including mica, titanium dioxide, and iron oxides in their products instead of harmful parabens that have been linked to cancer, infertility, and hormonal dysfunction.

emanilipsIf our skin is a large, penetrable organ shouldn’t we do everything we can to take care of it? Michelle said to me, “Green beauty is anything but boring”, and I agree. I decided to try several of their products, including their lip-gloss, shadow, and foundation and fell immediately in love. I was in love with the company, the products, and Michelle. I still may need to watch hours of YouTube videos on the proper application of various styles of makeup, but at least I know that the products I’m using are top of the line, 100% biodegrable, recyclable, vegan, gluten-free, paraben-free and making less of an impact on the planet.

Jessica is a Los Angeles writer and blogger who has a passion for environmental advocacy and education. After acquiring a B.S. in Environmental Geography and English at Ohio University, she moved with her husband to San Diego where she worked as an Education Coordinator at a reputable non-profit organization. With years of experience under her belt in E.E., she began teaching Montessori to be able to reach children in a comfortable and impacting environment. She now is a writer and editor for Natural Child World Magazine and also volunteers her time for Green Lifestyle Film Festival. When she’s not working hard on her passions, she finds herself playing with her dog and cat, and being outdoor whenever possible: hiking, camping, and climbing.


Previous post:

Next post: